For dealerships looking to maximise their digital marketing budget, Cost Per Lead remains one of the most important measures of success.
Our Google Vehicle Ads campaigns are consistently delivering highly targeted vehicle enquiries at an average Cost Per Lead of just £1.40* per enquiry, helping dealerships generate more opportunities to sell vehicles while maintaining marketing efficiency.
But it's not just the Cost Per Lead that stands out. The accompanying performance metrics demonstrate why Google Vehicle Ads have become one of the most effective lead generation channels available to modern dealerships.
Google Vehicle Ads showcase live vehicle stock directly within Google Search, allowing customers to see available vehicles at the exact moment they're researching their next purchase.
Each advert can display key vehicle information including:
This helps connect dealerships with customers who are actively searching for vehicles, rather than simply browsing online.
The strength of Google Vehicle Ads lies in buyer intent.
Customers clicking these adverts are already searching for specific vehicles, making them far more likely to engage with dealership websites and submit enquiries.
More qualified website traffic
Higher engagement rates
Strong enquiry volumes
Better use of advertising budgets
Lower Cost Per Lead
Because shoppers can view important vehicle information before clicking, they arrive on the website with a stronger interest in the vehicle and are often further along in the buying journey.
Over a typical 16-week period, on average our automotive campaigns have delivered:
vehicle impressions across Google
high-intent clicks to dealership websites
inbound phone calls
Average Ad Spend over 16 week period
cost per enquiry
Success with Google Vehicle Ads isn't limited to one type of dealer. From rural franchise dealers generating leads from as little as £0.83, to city-centre franchises achieving 700 calls/enquiries at £1.40* per lead, our campaigns consistently deliver results across a range of brands, locations and markets.
Whilst impressions, clicks and website traffic are important, dealerships ultimately need enquiries that can lead to sales.
That's why Cost Per Lead remains the standout metric.
A lower Cost Per Lead means:
When combined with strong click-through rates, conversion rates and enquiry volumes, Google Vehicle Ads offer a compelling opportunity for dealerships looking to improve marketing performance.
The data shows that Google Vehicle Ads are delivering more than just visibility. They are generating quality vehicle enquiries at a highly competitive average Cost Per Lead.
Supported by strong engagement, enquiry volumes and conversion metrics, Google Vehicle Ads continue to help dealerships connect with in-market buyers and maximise the return from their marketing budget.
Want to discover how Google Vehicle Ads could reduce your Cost Per Lead and increase vehicle enquiries?
Contact our team today.
*Cost per lead based on average across multiple dealership campaigns over a 16 week period. Actual cost per lead can vary depending on vehicle stock mix, stock quantity and geographic area targeted.